In Christ, we become new creations, called and able to reject false desires. 

Therefore, if anyone is in Christ, he is a new creation.  The old has passed away; behold, the new has come.
(II Corinthians 5:17)

In Christ, God has made you new.  Your old sinful way of life is gone.  You have a new life in Christ, so you don’t have to follow false and deceptive desires.  His Holy Spirit enables you to reject fleshly desires (Galatians 5:16).  His grace trains you to reject worldly passions and live a self-controlled, upright, and godly life (Titus 2:11-12).  In Christ, you can overcome.

Indeed, He calls and enables all of us to reject deceptive desires like lust, coveting, greed, gluttony, and selfishness.  He calls and enables all of us to reject false feelings of hopelessness, despair, and worry.  He calls and enables all of us to reject wrong self-perceptions of superiority, self-righteousness, and worthlessness. 

Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect.
(Romans 12:2)

Instead of conforming to the false desires of our world, we are to renew our minds with God’s truth that we might discern what is good and follow that. 

Rejecting false desires isn’t easy.  God never said it would be.  Indeed He tells us that it is a war:

Beloved, I urge you as sojourners and exiles to abstain from the passions of the flesh, which wage war against your soul.
(I Peter 2:11)

These false desires are at war with you to destroy you.  We must fight.  But God not only calls us, but also enables us, to reject false desires.  May we live in His strength!